We obsess over sourdough bread and succulents. We photograph every meal. We follow food and lifestyle influencers with religious fervor and leave lucrative jobs to become farmers and craft brewers.

Why?

What are we really hungry for?

Available Where Books Are Sold!

Praise

“Who knew that avocado toast was a window to the soul? With substance, style, and a keen eye for data, Eve Turow-Paul uses food to illuminate the psychology of an entire generation. ‘Hungry’ is a deeply insightful book that also happens to be more delicious than dessert.”

— Daniel Gilbert, Professor of Psychology at Harvard and New York Times Bestselling Author of "Stumbling on Happiness."

“A tip. Check out this excellent new book for our times, ‘Hungry,’ by Eve Turow-Paul. It is an assessment of human well being and what we need to feel well, especially when lonely and isolated....’Hungry’ contains all the ingredients here for the next phase of a positive food movement that can improve planetary health, mental health and social health.”

— Michiel Bakker, Director of Global Workplace Services at Google

“Turow-Paul combines great story-telling with a hard look at many trends and beliefs that are not based on facts. She artfully explains why they pull us in anyway, the psychological needs they fill, and how we can bring order and sanity to one of the most fraught topics today: food.”

— Dr. Daniel J. Levitin, neuroscientist and New York Times bestselling author of "Successful Aging" and "The Organized Mind."

The Hungry Study

Synopsis

Eve Turow-Paul, author and Millennial food culture expert, and Datassential, the food industry’s leading market research firm, teamed up to produce the Hungry Study, an original survey of 1,100 Americans across demographics. The Hungry Study digs deep into the impact of the Digital Age – and the COVID-19 pandemic – on human behavior. The results illuminate striking correlations between people’s emotional states and food behaviors, be it the connection between rates of anxiety and anti-GMO sentiments, technology use and snacking, or desires for meaning in life and interest in gardening. In this comprehensive report, discover hundreds of psychographic findings that will help you understand food culture before, during, and after the COVID-19 pandemic. Go beyond the usual consumer insights and learn about the impact of today’s world on well-being and our relationships to food.

Download Executive Summary of Hungry Study

Learn more

What’s Inside the Hungry Study?

What’s behind the rise in snacking, in restrictive diets, in the anti-GMO movement? What needs are people trying to satisfy today? How are these needs reflected in the latest food trends in the era of COVID-19? By exploring these topics, we reveal not just what the trends are but why they are the trends – learnings that are essential for any business aiming to meet the needs of today’s digitally-connected eaters – during and after the COVID-19 pandemic.

The Hungry Study reveals links between:

Obsession with technology, time scarcity and the rise in snacking and reliance on food delivery
Loneliness and devotion to social media influencers
Anxiety and interest in restrictive diets
A lack of time spent outdoors and decreased well-being

Contact

For review copies of Hungry or interview requests, contact

Lindsay Marshall at Lindsay@BenBellaBooks.com

For speaking engagements, contact

Eve Turow-Paul at Eve@EveTurowPaul.com

For inquiries regarding the Hungry Study, contact

Merissa Doran at Merissa.Doran@Datassential.com

We obsess over sourdough bread and succulents. We photograph every meal. We follow food and lifestyle influencers with religious fervor and leave lucrative jobs to become farmers and craft brewers. Why?​What are we really hungry for?