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the book
Hungry: Avocado Toast, Instagram Influencers and Our Search for Connection and Meaning
Available in hardcover, e-Book or audiobook
the study
Hungry Study: Correlations between food behaviors, life satisfaction and attachment to technology
In the Hungry Study, Eve Turow-Paul and market research firm Datassential explore not just demographic differences in behavior, but the psychographics that inform the way people eat, shop, and spend their time (before, during and after the COVID-19 pandemic).
Interested in the Hungry Study?
What you’ll find in the report:
What’s behind the rise in snacking, in restrictive diets, in the anti-GMO movement? What needs are people trying to satisfy today? How are these needs reflected in the latest food trends in the era of COVID-19? By exploring these topics, we reveal not just what the trends are but why they are the trends – learnings that are essential for any business aiming to meet the needs of today’s digitally-connected eaters – during and after the COVID pandemic.
•Who is FOOD OBSESSED and why
•The emotions underpinning today’s most popular diets, like gluten-free and Paleo
•Who is TECH OBSSED and why
•Who is TECH-TETHERED and how that impacts their relationship to food
•Who is TIME CRUNCHED and how that impacts their relationship to food
•How ANXIETY is impacting food culture
•What food and lifestyle habits correlate with higher LIFE SATISFACTION
•How LONELINESS is impacting food culture
•Who is CRAVING MEANING IN LIFE and and how that impacts their relationship to food